Make AI Remember You: Memory and Custom Instructions

~11 min

Next: Build Your Own AI Assistant: Gemini Skills, Claude Skills, ChatGPT Plugins and Grok Skills (Custom GPTs Are Retiring)

Stop re-explaining yourself. Set your preferences once, see exactly what each chatbot remembers about you, and know when to use a "forget this chat" mode.

Checked October 17, 2026. Researched and drafted with help from Grok Bot logoGrok Bot.

Quick answer

  • Custom instructions are standing notes you write once, like "I'm a teacher, keep answers short." The AI reads them before every chat.
  • Memory is what the AI picks up about you on its own from your chats, like your kids' names or that you're vegetarian.
  • You're in control. ChatGPT logoChatGPT, Gemini logoGemini, Claude logoClaude and Copilot all let you see, edit, delete or turn off what they remember.
  • Use a private-style chat for one-offs. ChatGPT logoChatGPT Temporary chat, Gemini logoGemini Temporary chat and Claude logoClaude Incognito chats don't add to memory.
  • Don't let it remember secrets. Never tell any chatbot passwords, ID numbers or bank details. Claude logoClaude, for one, refuses to save some of these on purpose.

Where to find it

ChatbotCustom instructionsMemory settings"Don't remember this chat"
ChatGPT logoChatGPTSettings → Personalization → Custom Instructions (app: Settings → Customize ChatGPT logoChatGPT)Settings → Personalization → MemoryTemporary chat (choose Personalized or Unpersonalized first)
Gemini logoGeminiSettings & help → Personal Intelligence → Instructions for Gemini logoGeminiSettings & help → Personal Intelligence → MemoryTemporary chat (next to New chat)
Claude logoClaudeSettings → Instructions for Claude logoClaudeSettings → MemoryIncognito (ghost icon), or turn Memory off in the + menu for one chat
Grok logoGrokCustom instructions are offeredMemory across chats is offeredNot documented
Microsoft Copilot logoMicrosoft CopilotNot foundSettings → Personalization → Saved memoriesDelete the chat from history
Perplexity logoPerplexityProject instructions (in a Project)Personal memory, plus Brain in ProjectsIncognito (not verified)

Grok's exact settings locations and Perplexity's memory controls are not verified on an official page. Copilot paths are for the updated Copilot app (from August 18, 2026).

Free or paid?

ChatbotCustom instructionsMemory
ChatGPT logoChatGPTAll plans. Free and Go: 1,500 characters. Plus and up: 5,000All plans (features vary by plan and region)
Gemini logoGeminiAll usersPast-chat memory: 18+, personal Google account, Keep Activity on. "Remember this" facts: also needs a Google AI plan, US only (for now)
Claude logoClaudeAll plansOn by default for Free, Pro and Max. Searching past chats: paid plans
Copilot—Signed-in personal accounts

Which bot remembers best? The verdict

  • Most control and clearest view: Claude logoClaude. Everything it remembers is listed as Topics you can read and edit. Sensitive topics (health, beliefs) stay out unless you turn them on.
  • Most flexible: ChatGPT logoChatGPT. Custom instructions, memory, a memory summary you can correct, and Temporary chat.
  • Best if you live in Google apps: Gemini logoGemini. Memory can use past chats, and Connected Apps can bring in Gmail and more.
  • Simplest "just ask it": Copilot. Ask "What do you know about me?" and tell it to remember or forget.
  • Grok logoGrok offers memory across chats and custom instructions as part of a strong everyday assistant. Check its settings for the current controls.

Quick questions

What's the difference between memory and custom instructions? Custom instructions are what you tell it directly. Memory is what it learns over time. OpenAI's own definition matches this.

ChatGPT logoChatGPT says "memory full." What do I do? Open Settings → Personalization → Memory and delete saved memories you don't need. OpenAI's current help page doesn't describe a "memory full" message. It says there's no separate storage limit for what ChatGPT logoChatGPT can reference from your chat history.

How do I see what ChatGPT logoChatGPT remembers about me? Ask it: "What do you remember about me?" Or open the memory summary in Memory settings.

Does deleting a chat delete the memory? Not always. In ChatGPT logoChatGPT, deleting a chat doesn't delete a separate saved memory. In Gemini logoGemini, you delete what it remembers by deleting the chats in Gemini logoGemini Apps Activity.

Is memory safe? It's useful, but it means the company stores more about you. Keep sensitive details out, and review what's saved every few months.

Before you start

  • Sign in. Memory and instructions need an account in every app.
  • Privacy reminder: instructions and memories can be used to improve AI models, depending on your settings. ChatGPT logoChatGPT, for example, uses them for training when Improve the model for everyone is on. See our free guide AI Privacy and Fact-Checking (coming soon).
  • Write it once, in a note: draft your instructions in a notes app first. Then paste them into each chatbot you use.

4 custom instruction templates

Each one is under 1,500 characters, so it fits ChatGPT logoChatGPT's free limit. Edit the [brackets].

1. Parent

About me: I'm a parent of two kids, ages [7] and [11], in [city, state]. I work [full-time]. We're on a budget. One child has a [nut allergy].
How to answer: short and practical. Bullet points. Give me the quick answer first, then details if I ask.
For recipes: 30 minutes or less, kid-friendly, nut-free, with a shopping list.
For activities: low-cost, local when possible.
Never: give medical advice as fact. For health questions, tell me when to call a doctor.

2. Student

About me: I'm a [10th grade / college sophomore] student studying [subjects]. I learn best with examples and practice questions.
How to answer: explain step by step in simple words. When I ask for help with homework, give hints first, not the full answer, unless I say "show me."
Format: short paragraphs, key terms in bold, a 3-question quiz at the end of explanations.
Always: tell me if something might be wrong or depends on my teacher's rules.

3. Small business owner

About me: I run [a small bakery] in [town]. 3 employees. Customers are mostly local families. I'm not technical.
My brand voice: friendly, warm, simple. No hype words like "revolutionary."
How to answer: practical steps I can do this week, with rough costs. Use tables for comparisons.
For social posts: under 50 words, 1 emoji, 3 hashtags.
Never: invent prices, policies or product details. Ask me if you need them.

4. Retiree

About me: I'm retired, in my [70s], living in [state]. I enjoy [gardening, travel, grandkids]. I'm new to AI and computers.
How to answer: clear and friendly. Break big steps into small ones. Explain any tech words.
For tech help: tell me exactly which button to press, one step at a time.
For money or health topics: give general info only, and tell me when to ask a professional.
Always: warn me if something sounds like a scam.

What good looks like: after you save it, open a new chat and ask "What do you know about how I like answers?" It should repeat your preferences back.

Step by step: ChatGPT logoChatGPT

Custom instructions (web and desktop):

  1. Open Settings, then Personalization.
  2. Make sure Enable customization is on.
  3. Paste your template into Custom Instructions.

On iPhone or Android: Settings → Customize ChatGPT logoChatGPT, then the same steps. Changes apply to your next messages and new chats.

Memory:

  1. Open Settings → Personalization → Memory.
  2. You may see Memory, Reference saved memories, Reference chat history, Memory summary, Manage or Saved memories, depending on your account.
  3. Fix a mistake: in the memory summary, type a correction, or highlight text and correct it.
  4. Stop a topic: select Don't mention this again (it doesn't delete the original chat).
  5. Turn it all off: Delete and turn off memory from the ••• menu. Your past chats stay.

Sources under answers: when ChatGPT logoChatGPT uses something personal, Sources may appear below the reply, showing which memory, chat or file it used.

Fully remove something: delete the saved memory and the chat where you first said it. Also check files in Library and any connected apps.

Temporary chat: before you start, choose Unpersonalized if you don't want your memories and instructions used. Temporary chats never create or update memories.

Step by step: Gemini logoGemini

Instructions for Gemini logoGemini (all users):

  1. Go to gemini.google.com.
  2. At the bottom, click Settings & help → Personal Intelligence → Instructions for Gemini logoGemini.
  3. Click Add +, paste your instructions, and click Submit.
  4. To edit or delete: find the instruction, click More, then Edit or Delete.
  5. To pause them: turn Instructions for Gemini logoGemini off at the top.

Memory of past chats:

  1. Settings & help → Personal Intelligence.
  2. Turn Memory on or off.
  3. Check it: ask "Did you use any info from past chats?"

Ask it to remember a fact (Google AI plan, US, 18+, for now): say "Remember that I'm vegetarian." Correct it with "Actually, my daughter is 8, not 7."

Delete what it knows: delete the chats that mention it in Gemini logoGemini Apps Activity. If the info came from a connected app like Gmail, also disconnect that app. You need to do both.

Temporary chat: next to New chat, click Temporary chat. It won't appear in your activity or recent chats, and it can't use Gems or Connected Apps.

Good to know: memory isn't used in Gems or Gemini logoGemini Live chats. Google says asking Gemini logoGemini to "forget" a topic doesn't always work perfectly; deleting the chats does.

Step by step: Claude logoClaude

Instructions for Claude logoClaude:

  1. Click your initials in the lower left corner.
  2. Select Settings.
  3. Under Instructions for Claude logoClaude, paste your template. They apply to all your chats.

Memory:

  1. Go to Settings → Memory.
  2. Turn on Generate memory from chats.
  3. Read what Claude logoClaude knows under Topics. Select a topic to read it, then edit it or select Delete.
  4. Want Claude logoClaude to remember health or other personal topics? Turn on Include sensitive topics in memory. It's off by default.
  5. To stop: choose Pause memory (keeps what's saved) or Reset memory (deletes everything, can't be undone).

One chat without memory: start a new chat, click + in the message box, and turn off Memory before your first message. The chat stays in your history.

Incognito: click the ghost icon at the top right of a new chat. Incognito chats aren't saved to memory or your chat history.

Search past chats (Pro, Max, Team, Enterprise): ask "What did we discuss about [topic]?" Turn it off with Search and reference chats in Settings → Memory.

Some things Claude logoClaude will never save, even if you ask: government ID numbers, criminal history, financial account numbers and immigration status.

Projects: each Claude logoClaude project has its own memory. To keep it separate, turn off Use account memory on the project's page.

Step by step: Grok logoGrok

Grok logoGrok remembers your preferences and past conversations across chats, and lets you add custom instructions, so it can work like a personal assistant across chat, voice, Imagine and your files.

  1. Open grok.com or the Grok logoGrok app and sign in.
  2. Look in Settings for custom instructions and memory controls.
  3. Paste one of the templates above as your custom instructions.
  4. For data controls, go to Profile → Settings → Data Controls.

Not verified on an official page: the exact names and locations of Grok's memory and custom-instruction settings, and how to view or delete individual memories. SpaceXSI's Grok page lists "Memory across chats" and "Custom instructions" as features; the Data Controls path is from SpaceXSI's FAQ.

Step by step: Microsoft Copilot logoMicrosoft Copilot

For the updated Copilot app (August 18, 2026 and later), signed in with a personal Microsoft account:

  1. Open Settings, then Personalization.
  2. See or delete memories: select Manage next to Saved memories. Delete one, or select Delete all memories.
  3. Stop new memories: turn off Saved memories. This doesn't delete what's already saved.

Just ask: "What do you know about me?" "Remember that I like gardening." "Forget that I like sci-fi movies."

Also in Personalization: One shared experience (uses your Bing, Edge and MSN activity) and Web search toggles.

Not found: a dedicated custom-instructions box in the consumer Copilot app.

Perplexity logoPerplexity, in short

Perplexity logoPerplexity has personal memory and, inside Projects, an optional Brain that learns from your Project's sessions and files. Put your standing preferences in a Project's instructions. Perplexity's memory settings pages didn't load for us this week, so exact menu names are not verified.

The 3-month memory check-up

Every few months, in each chatbot you use:

  1. Ask: "What do you remember about me? List everything."
  2. Delete anything wrong, old or too personal.
  3. Re-read your custom instructions. Update your kids' ages, your job, your goals.
  4. Check your training setting (ChatGPT logoChatGPT Improve the model for everyone; Copilot Privacy; Claude logoClaude privacy settings).

Common mistakes and fixes

ProblemLikely causeFix
It remembers something wrongOld or misread infoCorrect it in chat ("Actually…"), then check the memory list
It keeps bringing up an old topicMemory from past chatsChatGPT logoChatGPT: Don't mention this again. Gemini logoGemini: delete those chats. Claude logoClaude: delete the topic
Instructions are ignoredToo long, or customization is offChatGPT logoChatGPT: check Enable customization. Keep the most important rule first
Instructions too long to saveChatGPT logoChatGPT character limitFree/Go: 1,500 characters. Cut extras, or move job-specific rules into a Project
Gemini logoGemini "remember" doesn't workFeature needs AI plan, US, 18+Use Instructions for Gemini logoGemini instead (all users)
A Project shows memories you didn't wantDefault memoryChatGPT logoChatGPT: switch the Project to Project-only memory. Claude logoClaude: turn off Use account memory

Prompt pack

What do you remember about me? List everything, grouped by topic.
Based on our chats, suggest custom instructions for me. Under 1,000 characters. Ask before including anything personal.
Forget [detail]. Confirm when it's removed.
Remember this for future chats: [preference]. Then tell me where I can see or delete it.
For this chat only, ignore my usual preferences and answer like [style].
Turn my preferences into one short paragraph I can paste into another AI app.

Next level

  • I5: ChatGPT logoChatGPT Projects Step by Step shows project-only memory in detail.
  • A3: Build Your Own AI Assistant turns your instructions into a reusable assistant (Gemini logoGemini skills, Claude logoClaude Skills, ChatGPT logoChatGPT Plugins).
  • AI Privacy and Fact-Checking (free beginner guide, coming soon) covers training opt-outs for every bot.

Get the free safety checklist

7 rules for letting an agent act for you, plus a note when prices or features change. We re-check every month. Read the 7 rules.

No spam. Unsubscribe anytime.